This shows why Balsalmiq is such a great tool...in less than 4 hours I was able to rough out the idea for a new business. By sketching out the customary elements on the website, the people involved in starting the business are prompted to answer basic questions about the structure of the business.
It highlighted early problems:
1. The kite logo is unwieldy so I created a new design that fits inline with the banner.
2. The What isn't really different from Why and How.